.png){kind=logo}
Creative Brief
Q2 SMB Founder Ad Push
Overview
- Project
- Q2 SMB Founder Ad Push
- Client name
- MarketerHire
- Type of Creative
- Paid Social
- Channel
- Meta
- Format
- Paid Social — Static · 1:1, 1080×1080 (primary) · 4:5, 1080×1350 (feed)
- Objective
- Conversion
- CTA Destination
- marketerhire.com/get-started
Key Dates and Timeline
- Brief Assigned
- Monday, May 4, 2026
- Round 1 Due (internal review)
- Friday, May 15, 2026
- Round 2 Due (updates · internal review)
- Tuesday, May 19, 2026
- Round 3 Due (client presentation)
- Friday, May 22, 2026
Creative Approach / Strategy
Goal of Paid Social
Drive trial starts from SMB founders who burned out on in-house marketing hires. Lead with the speed advantage and the no-commitment trial. This is a re-engagement-meets-acquisition push for Q2 — warm audience already knows the category; cold audience needs the founder-pain hook to break through.
Target Audience
SMB founders, 1–50 employees, who've tried hiring a marketer in-house and burned out on the process. Active on LinkedIn and in startup Slack/Discord communities. Last-touch ad engagement within 90 days OR new visitors from /smb-founders.
Metrics / Data (CMO)
Q1 baseline: $52 CPM, 1.4% CTR, 4.8% LP→FFd. Best Q1 hook was "Stop hiring marketers who don't ship" — 6.2% CTR (1.5x baseline). Audience overlap with /get-started-mh1 visitors is 38%. Top 1% LAL on signed-deal LTV outperforms broad by 2.1x ROAS.
Content
Paid Social — Static · Asset library: drive.google.com/drive/folders/1eAgjr1G9Os1iPSNn2zjJW5aK5Y5nGdPt
Copy — initially generated by AI; tweak before designer handoff
- Headline
- Your first marketer match. Free for 7 days.
- Subhead
- Vetted senior marketers, matched in 48 hours.
- Copy
- Stop hiring marketers who don't ship. We'll match you to a vetted senior marketer in 48 hours. If they're not a fit, walk away — no contract, no charge.
- CTA Lead-in
- Ready to skip the 60-day hiring grind?
- CTA
- See your match
Variations · 5 concepts
Speed-led
- Headline
- Matched with a senior marketer in 48 hours.
- Supporting
- Free for 7 days. No contract.
- Visual notes
- Bold headline center. '48 hours' in #FF52E5. Subtle clock or arrow motif.
Trial-led
- Headline
- Your first marketer match. Free for 7 days.
- Supporting
- If they're not a fit, walk away. No charge.
- Visual notes
- Headline left-aligned. Marketer headshot right side. Pink underline on 'Free for 7 days'.
Founder-pain hook
- Headline
- Stop hiring marketers who don't ship.
- Supporting
- Pre-vetted senior marketers, matched in 48 hours.
- Visual notes
- Stark white bg. All-caps eyebrow ('FOR FOUNDERS'). Body in dark slate. CTA pink.
Stats-first
- Headline
- 95% trial-to-hire. 6,000+ companies. Zero retainers.
- Supporting
- Match in 48 hours. Free 7-day trial.
- Visual notes
- Three stat tiles in a row. Numbers in #FF52E5, labels in slate. CTA below.
Founder voice
- Headline
- "Hired our growth marketer in 3 days. They paid for themselves in 30."
- Supporting
- — SMB founder, 18-person team. Match in 48 hours, free 7-day trial.
- Visual notes
- Photo of founder + quote callout. Pink accent on '3 days'. Logo lockup bottom-left.
Art Direction — visual notes for designer; client-approved examples below
Background
White (#FFFFFF) or light gray (#F8FAFC). Clean, professional, no gradients.
Product
Marketer headshot or '48 hours' visual — supporting role. Pink (#FF52E5) accent on a single phrase or stat.
Layout
Headline large and dominant (60–70% of the canvas). CTA button bottom-right or center. Logo top-left at 24px height.
Approved Creative Examples — recent client-approved work
CTA Destination (repeated)